It has taken a while for me to arrive at an answer to the question of why blog?
Really the simplest answer is it is in your best interests to use the feedback nature of the internet to present yourself and your interests in digital form.
Call it your new digital daily diary, one that you don't mind having others know about whatever you want them to know about. The other side of this thinking is, don't put anything out there you don't want out there.
There is a kind of cascading set of re-enforcing energies as to how Twitter, your blog (Blogger, here, or any blog system anywhere), and your own website or the company you work for and it's social (web 2.0) presence and it's website combine to create a digital information offering and timeline that combines as a hybrid matrix to form what your digital information virtual reality is on the net. Your simulacrum.
You'll have to study some Visual Literacy, McLuhan, Beaudrillard, Neil Postman, Marc Collins Bunyan and myself to truly understand this concept. In short when you create something you breathe a kind of life into it. It becomes something other than what it once was. And so it now has been formed into something else.
Going back to why blog and how blogging is a part of the internet timeline.
Twitter is instantaneous.
Your blog is the time between instantaneous (today), and the time the search engines spider your site for any new updates to it, which might take up to a few weeks.
Your website, which time-wise exists after the search engines find it, or find anything new you add to it, and include it in their database, which then makes it available to the rest of the world.
- An interesting lesson I have learned recently: people want to know more about what they are interested in. We are very self interested people. If people choose to follow you, they are likely interested in what you are interested in, and have found your information desirable to know which can in turn create value around and within that information. So your followers, and the number of them find it important to know what you know.
When we blaze a new trail, we tend to leave signs we've been there for others to follow. Why? Because we want them to know we were there before them, that we may come back, and that if they follow there is a humanly chance they will also be able to follow the path you were on safely, and thus broaden the human experience.
Is this a good thing or a bad thing? I don't know. Are humans good things are bad things? I don't know. It seems like we are plenty of both. Pollutants and givers/creators of life and niceties.
Why blog then? To fill in the gap between the instantaneous moment you have set forth to bring something new to the virtual world of the internet (a kind of blowing of the horns to announce something new is on the way), in order to ready your followers with new hopes that your new information is what they are looking to have more of, in other words, to whet their appetites, the movie trailer of what is to come from you. And the heightened experience of human stimulus response and instant gratification combining into the poignant, anticipated moment when your new information or product or whatever, hits the net and they can go check it out for themselves.
-C